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When she showed up she had white hair and she had gained at least 30 pounds.

Tinder aims to build on the success other dating sites, including Match and Grindr, have had with advertising.

Over the past six months alone, ad revenue at Grindr, the leading location-based dating app in the gay community, has grown 65 percent, according to CEO Joel Simkhai.

Across a close-up image of a red-haired woman, the advertisement reads: “If you don’t like your imperfections, someone else will.” On a second billboard, the same slogan is positioned across the face of a person who has two different coloured eyes.

A spokesperson for said in a statement: “We have taken note of the response about our advert concerning freckles.

"With this, we'll have a pretty good idea of how many people signed up." Advertising is still new territory for 3-year-old Tinder, with Bud Light running the app's first ads last month.

The potential, however, appears tremendous, with analysts projecting Tinder's user base to grow to 30 million this year, up from the current 20 million.

Four of the movie's characters got fake Tinder accounts, and fans who "swipe right"—what people do on the app when they show they are interested in someone—can RSVP to attend a local screening.

"[With] straight mobile advertising, you don't really get an ROI other than a click-through," said Fox domestic theatrical marketing president Marc Weinstock.

When we truly love a product, we want to shout about it from the rooftops and certainly recommend it to our readers.

In the past, we have done just that, sharing our very favorite things, in addition to sharing product reviews.

Going forward, we will be placing our advertising focus on those products and companies that we are already super passionate about, and shifting away from product reviews.