Conducted early last summer, the poll found that use of the services has grown modestly since 2013.
Fifteen percent of Americans have now used a website or app to look for a romantic partner; three years ago, only nine percent had.
Just two years ago, American adults ages 18 to 24 used online-dating sites and apps at an average rate for all American adults—about 10 percent. College-aged and post-college-aged Americans are now the most likely demographic to turn to the technology.
Because it is, say Balazs Alexa and Jean Meyer, co-founders of Date My School, an online dating site for college students.
Initially, dead-tree-based marketing was a matter of necessity, Alexa explains.
Months after their first date, the couple discovered they had been classmates in preschool, and one year into their relationship Justin arranged to have the young students from their former school hold up signs that asked, "Will you marry me? How to boost the odds with a better profile: Use recent pictures (taken within the past year) and at least one good close-up headshot.
Show that you're humble through a joke, a self-effacing story or a humorous anecdote. To make a strong first impression, use anecdotes instead of a string of adjectives describing yourself.
Keep in mind that online dating really works for some people, and doesn’t work at all for others.
Maybe you will find your soul mate and eventually get married, maybe you will meet someone to just have a fun fling with, maybe you will make some new friends but nothing more, or maybe you won’t meet anyone at all.
The Pew Internet and American Life Project found in 2006 that about 11 percent of all Internet users had used online dating.
However, according to Internet World Stats, Internet usage has doubled since that time, so the percentage of people using online dating has also likely increased.
The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.
Online dating once was something people had to keep secret, and was treated as the domain of people who couldn't get a "real" date.
She downloaded the Match app and connected with Justin Pounders, also 34, almost immediately. Nearly half, or 44 percent, of those who tried online dating said it led to a serious long-term relationship or marriage, the magazine found.